I’ve always enjoyed the moment when an Arabic name stops being something you simply read and starts becoming something you recognize.
This logofolio brings together Arabic logotypes developed for client projects, alongside a few personal explorations. Each one took a different path, some were built through strict geometry, while others followed a freer, more expressive rhythm. But they all began with the same intention: to turn the character of a name into a distinctive visual form while keeping the spirit of Arabic lettering at its core.
© Khaled Moawad, All Rights Reserved.
Every logo in this collection began with a different challenge, but the process always came back to the same idea: finding a form that feels true to the word.
Thank you for taking the time to view my work.
