Your brand’s character. Made visible.

I'm Khaled Moawad, a strategic brand designer and art director helping founders in the Gulf, Egypt and beyond build brands that are clear, distinctive and built to last.



(Selected Work)
Selected Work

ARKA — Real Estate · Brand Identity

PLD — Real Estate · Rebrand

O2Mart — Automotive E-commerce · Brand Identity

Astrik.ai — AI / Tech · Brand Identity

Cairomotive — Embedded Systems & Automotive Software · Rebrand

Zawaya — Events · Brand Identity

(Services)
What I do
01   Brand Strategy & Identity
Positioning, personality and messaging, turned into a complete identity.
02   Visual Identity Systems
Logo, color, typography and graphic language built to scale.
03   Logo Design
A primary and secondary logo system with clear usage.
04   Brand Naming
Names that are distinctive, ownable and easy to say.
05   Packaging Design
Packaging that stands out on the shelf and stays true to the brand.
06   Company Profiles & Presentations
Profiles and decks that explain the business with clarity.
(Process)
How I work
01   Discover
Understanding your business, audience, market and goals.
02   Define
Positioning, personality and the creative direction.
03   Design
The identity system, refined through structured feedback.
04   Deliver
Final files, guidelines and a recorded walkthrough of every key decision.

15 Years
In design, 6+ in branding
1:1
You work directly with me, no account managers
Strategic thinking
Every design decision has a reason behind it
Worldwide
Remote, across time zones
(Next project)
Your brand has a character.
Let's make it visible.
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